SOPs — Tools
GPT Reference
LP pipeline note: The MM LP pipeline (Claude-powered) is replacing the LP Generator GPTs for new page builds. The GPTs below remain the fallback while the pipeline is in testing, and are still used for blog posts, ad copy, and SEO tasks.
1
Client-specific GPTs
Use these for copy that needs to match the client's specific voice, services, and location. Always prefer a client GPT over a platform GPT when one exists.
| Client | GPT |
|---|---|
| Top Level (all automotive) | Hedgehog Automotive Content Engine ↗ |
| Core Diesel | Core Diesel GPT ↗ |
| Ryco | Ryco Copywriter GPT ↗ |
| Auto Response | Auto Response GPT ↗ |
| BRC | BRC Copywriter ↗ |
| BASC | BASC Copywriter ↗ |
| BCSC | BCSC Master GPT ↗ |
| Performance Plus | Performance Plus Copywriter ↗ |
| Automotive Insight | Automotive Insight Copywriter ↗ |
| Dons | Dons Copywriter ↗ |
| Ultra Tune North Ryde | Ultra Tune North Ryde Copywriter ↗ |
| Noranda | Noranda Copywriter ↗ |
| MVM | No GPT — on Ignition plan |
2
Platform GPTs
| Task | GPT |
|---|---|
| SEO — existing pages | MM SEO Analyser ↗ |
| Landing page — first page | MM LP Generator (Single Page) ↗ |
| Landing page — additional pages | MM LP Creator (Sub Pages) ↗ |
| MM blog posts | MM Blog Post Writer ↗ |
| Client blog posts | MM Blog Writer (Client) ↗ |
| Google Ads — Search copy | MM GAds Copy Creator ↗ |
| Google Ads — PMax copy | MM PMax Copy Creator ↗ |
| Google Ads — optimisation | Google Ads Optimisation GPT ↗ |
| Keyword research | Keyword Research GPT ↗ |
| Topical authority | Topical Authority GPT ↗ |
| Topical authority map | Topical Authority Map GPT ↗ |
3
Notes on GPT use
- Always prefer the client GPT over a platform GPT when one exists — client GPTs have the brand voice, location, and service details pre-loaded
- LP pipeline replaces LP GPTs for new page builds — the Claude-powered pipeline generates copy automatically from the brief form. Use GPTs only as fallback or for manual sub-page builds
- Ad copy GPTs are still in use — the Autopilot generates ad copy rewrites internally, but for new campaign copy at setup, use the GAds Copy Creator GPT
- Store all GPT output in Google Drive — in the client's folder, named clearly with date and page/ad type
- Human review is mandatory — all GPT output goes through Guy (initial review) and Teddi (buddy review) before anything goes live