SOPs — Task Planning
Monthly Task Schedule
At the start of each month (Week 1), run a report for each active channel. This surfaces the specific tasks for that month and builds out your ClickUp task list. The schedules below are the standard delivery cadence — individual client tasks may vary.
1
Ignition plan
Ignition clients run Google Ads and one landing page. No SEO work included.
Month 1 (onboarding)
| Week 1 | Week 2 | Week 3 | Week 4/5 | |
|---|---|---|---|---|
| Google Ads | Build campaign(s) | Internal review | Optimise | Optimise |
| Landing Page | Build | Internal review | Launch | — |
Ongoing months
| Week 1 | Week 2 | Week 3 | Week 4/5 | |
|---|---|---|---|---|
| Google Ads | Optimise / new campaign(s) | Optimise | Optimise | Optimise |
| Landing Page | Review and optimise | Review and optimise | Review and optimise | Review and optimise |
2
Accelerate plan
Accelerate clients run Google Ads, landing pages, and SEO. Target is 2 new landing pages per month ongoing.
Month 1 (onboarding)
| Week 1 | Week 2 | Week 3 | Week 4/5 | |
|---|---|---|---|---|
| SEO | Research + build TAM | Optimise current website metas / headings | Optimise current website metas / headings | Optimise current website metas / headings |
| Google Ads | Build campaign(s) | Internal review | Launch and optimise | Optimise |
| Landing Page | — | Build #1 | Internal review | Updates from review + launch |
Ongoing months
| Week 1 | Week 2 | Week 3 | Week 4/5 | |
|---|---|---|---|---|
| SEO | Optimise existing and/or create 1 blog or info page per week | |||
| Google Ads | Optimise / build new campaign(s) | Optimise | Optimise | Optimise |
| Landing Page | Optimise existing or create 2 new pages per month | |||
3
Notes
- Week 1 report — always run the channel report in Week 1 to identify specific optimisation tasks for the month. This is what populates your ClickUp task list.
- Google Ads optimisation — the MM Ads Autopilot handles routine weekly optimisation automatically. Your Monday task is to review and approve/reject Autopilot proposals in Slack, not manually review every keyword. See the Autopilot User Guide ↗.
- Landing page targets — Accelerate: 2 new pages per month. Ignition: 1 page total (first month), then optimise only. Use the LP pipeline for new builds where possible.
- SEO (Accelerate) — TAM built in Month 1 Week 1 is the source of truth for all keyword targeting throughout the engagement. Update it as new opportunities emerge.
- Internal review before launch — every new campaign and every new landing page must be reviewed internally before going live. Assign to "Needs Review" in ClickUp.